YOUR PRIVACY
We respect your privacy and are committed to protecting the personal data we hold about you. This policy explains what data we collect about you, how we collect it, the measures we take to keep your data secure and the uses we make of it. We also explain the options you have in relation to your personal data.

When you request services from us or access our websites, you consent to our collection, retention and use of your personal data in the manner described in this policy and accept the risks outlined in the Security section.

SCOPE
This policy covers the personal data we collect about you for our vehicle rental business. It does not address data that does not personally identify you, such as aggregated anonymous data. We are free to use non-personal data as we wish. We do not knowingly obtain personal data from individuals under age 13 years.

What we collect
We collect the data we need to provide the services you request from us, which may include:

• Name, address and contact details, including (mobile)telephone and email;
• Date and place of birth, passport number and driver’s license number;
• Employer(s) name and address;
• Credit card information;
• Frequent flyer and other membership reward program information;
• Affiliations with companies, associations, colleges or cities;
• Location data such as geographic location of electronic devices used to contact us;
• Rental charges you incur and other information relating to your transactions; and
• Information about your credit history from consumer reporting agencies.

Sources
We collect personal data directly from you when you make a reservation or rent a vehicle, including information you provide:

• When you call our reservation, customer contact or member care centers;
• On our websites;
• At the rental location; and
• When you join Hertz membership programs, such as Hertz #1 Club Gold, or Connect by Hertz.

RETENTION
We try to ensure that the personal data we retain about you is stored securely and is as accurate, current and complete as necessary for the purposes we use it for.

Storage
We generally retain personal data about our customers for as long as we believe appropriate for the purposes for which it was collected or as otherwise required by applicable law.

Security
As you may be aware, there is no completely secure method of transmitting or storing data. Although their physical characteristics are different, postal mail, telephone calls, text messages, faxes and transmissions over the Internet all present possibilities of loss, misrouting, interception and misuse of the data that is transmitted.

We aim to maintain appropriate physical, procedural and electronic safeguards to protect your personal data, including:

• Restricting access to personal data to our employees on a “need to know” basis;
• Enforcing policies and procedures for our employees in their handling of personal data;

Security of communications
We try to strike a balance between the security of your data and your convenience. As a result, we may sometimes use a method of communication that is less secure than a less convenient alternative.

For this reason, please do not include confidential information, such as your #1 Club or credit card number, in any e-mail you send to us.

USES
By enrolling in membership or making a reservation with us, you consent to our use and disclosure of your personal data for the operational uses listed below. We would also like to use your data for our marketing purposes.

• Make your rental reservations;
• Process your transactions;
• Provide you with enhanced rental services, such as Hertz #1 Club, #1 Club Gold and similar services;
• Provide you with customer assistance;
• Bill and collect amounts owed to us for your rentals and membership; and
• For customer satisfaction and market research purposes to help us improve our services.

Disclosure to companies you use
We will also share your information with companies you use in connection with your rental, including:

• Hertz International
• Your credit card provider and other companies that process your charges;
• Any company or organization that is paying your rental charges;
• Any intermediary you use, such as a travel agent or broker, in relation to any aspect of your rental; and
• Any operator of a membership program for which you are rewarded for renting with us, such as a frequent flyer program.

Protective and legal uses
We may use and disclose your personal data as we believe appropriate, in compliance with applicable law, to protect our business. For example, we may share your personal data with credit reporting and fraud checking agencies. We may also share your data with organizations to enforce the rental agreement and recover any monies due, such as debt collection agencies.

In addition, we may share your personal data for legal reasons, including:

• Cooperating with law enforcement agencies, to identify individuals who may be involved in illegal activities;
• Responding to governmental and administrative bodies in relation to charges arising during the rental, such as parking and traffic fines, tolls and congestion charges; and
• To comply with applicable law.

Disclosure to our agents
We may use other companies as our agents to act on our behalf and assist us in the conduct of our business, performing services for us under our instruction. These services may include hosting certain websites or databases, running promotions for us, sending marketing communications, carrying out data analysis and conducting customer satisfaction surveys or other research. We will require our agents to maintain appropriate security standards to protect your personal data and use the data only for the purposes we specify.

Marketing uses
With your consent, we may aggregate your personal data and use it to develop targeted marketing programs and service offerings from the Romeo Fleming Group of Companies that we believe may be of interest to you. We would send these to you by email or by mail. We may also share your personal data with Hertz International for their marketing purposes.

Alternative opportunities to opt-out
Our marketing emails contain an unsubscribe option. If you do not want us to continue to send marketing emails to your email address, click on ‘unsubscribe’ and we will not send further marketing emails to that address, although you may still receive emails at other addresses for which you have not unsubscribed.